For coaches, consultants, authors, and educators with real expertise and some audience
Your expertise. A paid newsletter ready to launch.
You know your subject. Finding time for the setup is another matter: positioning, a sales page, welcome emails, a Notes practice, and a paywall plan.
Post & Paid brings those pieces together in a 10-day Launch Sprint. You focus on the writing; we help put the structure around it. You approve everything before it publishes or sends.
The Problem
Good writing needs a clear setup around it.
The publication name leaves readers guessing. The bio explains who you are without showing what readers will get. And the welcome email can say “thanks for subscribing” without ever explaining the paid tier. Meanwhile, the first posts cover six topics, and the decision about what belongs behind the paywall keeps getting pushed back.
What your publication needs first is clarity: who it serves, what you’ll publish, and what the paid tier includes.
The System (Three Engines)
The Offer
One problem, one reader, one clear sentence: “I help [who] achieve [outcome] without [pain].” Free posts explore the problem; the paid tier offers practical material readers can use — a template, a tool, or a step-by-step guide. That sentence gives the publication a focus and helps you decide what belongs in it.
Growth
A repeatable Substack Notes practice, drawn from your real work. We help you turn specific stories, useful ideas, and thoughtful questions into Notes that invite conversation and introduce readers to your publication. The drafts stay grounded in your experience and your voice.
Conversion
A welcome path that explains the paid option clearly: a welcome email that introduces the paid tier from day one, a mini-course that demonstrates your approach over ten days, and an invitation sequence that follows.
How It Works
Audit (free, 48 hours)
One honest page: your positioning sentence, a six-part sales-page check, and which of the three engines needs attention first.
Launch Sprint ($495 one-time, 10 days)
Positioning, publication setup as a clear sales page, pricing with paid switched on at launch, annual option presented first, a paywall plan, outlines for your first 3 paid posts, a first-10-posts plan, a 30-day Notes starter system — frameworks in your voice, built from your material: conversation-starters and milestone formats, not aphorisms — and welcome + mini-course automation. Account setup and Stripe connections happen through guided setup. You enter your own credentials; we never receive, store, or hold them.
Desk (from $395/month)
Weekly Notes drafted for your approval, a polish pass on your weekly post, automation upkeep, and a monthly report in plain language.
What It Costs
Paid-Readiness Audit
Your positioning sentence, the six-part sales-page check, and the bottleneck to address first. One page, delivered within 48 hours. $0.
Get my free Paid-Readiness AuditLaunch Sprint
Everything above, prepared for launch in 10 days: positioning, sales-page setup, pricing with paid switched on at launch and the annual option presented first, paywall plan, outlines for your first 3 paid posts, first-10-posts plan, Notes starter system for 30 days, and welcome + mini-course automation.
Buy the Launch SprintDesk
A weekly pack of 5 Notes for your approval, one post polish pass each week, automation upkeep, and a monthly report. Month-to-month.
Buy DeskDesk Plus
Everything in Desk, plus one full post drafted each week from your notes or recordings and a quarterly review of your offer and pricing. You approve everything before it publishes.
Buy Desk PlusPlatform costs are separate from our service fees. Substack charges 10% of subscription revenue plus Stripe processing fees, with no fixed platform fee. Those platform costs are yours to pay.
Honest Answers
Will this make me money?
We can’t promise that. You’re paying for a defined body of work: positioning, setup, drafting, and management. We help explain your offer and build a clear welcome path so readers can decide whether the paid tier is right for them. We do not guarantee subscribers, revenue, or any business outcome. Results depend on your expertise, audience, and consistency.
I have no audience yet. Should I buy the Sprint?
Probably not yet. If there’s groundwork to do before a paid launch, your free audit will say so and explain what to build first.
Do you write as me?
We draft from your posts, notes, and recordings, in your voice. You approve everything before it publishes or sends. The ideas and the final say are always yours.
Do you need my passwords?
No. Account setup and Stripe connections happen through guided setup, where you enter your own credentials. We never receive, store, or hold them.
Why Substack and not another platform?
Substack brings publishing, paid subscriptions, and reader discovery together in one place — it’s where the paid-subscription audience already is. If a flat-fee platform fits your situation better, the audit will say so. The core work — your offer, a Notes-style sharing practice, and welcome automation — can be adapted to another platform.
Who owns my list?
You do, and you can export it from Substack. If you stop working with us, everything we built stays with your publication.
Can I cancel the Desk?
Anytime. Month-to-month, no lock-in, no exit interview.
See what to put in place before you launch — free.
Send your newsletter or main profile link. Your free Paid-Readiness Audit arrives within 48 hours.
Get my free Paid-Readiness Audit